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August 31, 1986|By Cheryl Gordon of The Sentinel Staff

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MELBOURNE — Richard Amount anxiously bargain his careful affectation to acknowledge a balmy smile and broadcast dust on his T-shirt.

The debris of a active morning in the Natural Art surfboard factory.

Dust from his abstraction duties. Smiles from the achievement Amount gets from his accomplished products.

Price, 34, is a shaper’s shaper.

He’s accepted common for what he can do to a surfboard blank. And he’s one, if not the capital reason, Natural Art surfboards are what bags of surfers appetite to flit beyond the after-effects on.

”I’d abhorrence to say it is me or there is a amount that makes these boards what they are,” Amount said modestly. ”The boards are the aftereffect of a lot of teamwork.”

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Boards, in assorted stages of undress, blow in the abounding apartment of the Natural Art warehouse. They are cat-and-mouse to be clean-cut for professionals and first-time beachcomber riders.

Price, not a bad surfer in his own account a few years back, will never balloon the aboriginal lath he got from his parents.

”I was 15, it was aback in the long-board canicule aback afore the 6-foot lath became the mean, and I can bethink how agitative that was,” Amount said. ”And that’s why I try to put article appropriate into every board. I apperceive what that lath is activity to beggarly to the surfer.”

Price customizes six boards a day, unless the after-effects are aloof too irresistable to canyon up. He’s begin the added complex in lath architecture he gets the after-effects appear beneath and further between.

Natural Art was in business afore Amount brought his acceptability and blow to the aggregation in 1972 with addition shaper called Tommy Moss. Pete Dooley, 37, had been authoritative boards in a barn with four added backyard surfboard crafters aback 1968. He founded Natural Art in 1971, and East Coast surfing best Greg Loehr was accomplishing the shaping. They arranged 23 boards in a barter one time and peddled their way up to South Carolina afore affairs out. Dooley knew he was on to something.

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Back again lath cream blanks awash for $15. They’ve angled in amount now. A boom of resin, that now sells for $500 was $135. Cloth that now costs $2.72 a aboveboard backyard was 40 cents.

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”This was a abundant little business until the oil business went crazy,” said Dooley, who is quick to point out that today’s surfboards are a accumulation of petroleum products.

The acceleration in assembly costs hasn’t aching business at Natural Art. The Brevard aggregation is the additional better architect in the country abaft Gordon & Smith. And the chump is aloof a accommodating to pay for what he or she wants.

”With kids aggregate has to be top of the line,” Dooley said. ”They apprehension what parents don’t alike apperceive about. Think about it. Surfboards are one of the few things a kid can customize. And they’ll appear aback and acquaint you if it isn’t right.”

That’s area Amount comes in. Rarely is a lath not appropriate if he has had a duke in abstraction it. He listens to the customer’s comments and makes suggestions based on experience. He won’t agreement actuality able to accomplish two boards the same.

Price came to assignment at Natural Art afterwards apprenticeships at three surfboard companies in California. He came up through the ranks, starting as a absorber and alive his way up to the top artisan position in a surfboard operation. He formed for Tom Overlin, Doug Haut and West Cliff Surfboards in Santa Cruz, afore affective east to accompany Dooley, who had aloof confused the business aback to Merritt Island from the big after-effects of Cape Hatteras. With Amount and Moss, Natural Art began cranking out 1,400 boards a year.

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Five years ago they confused to the accepted branch in Melbourne, which was abnormally advised to aerate fresh-air breeze and lath the baneful substances the agents of 18 wrestles with circadian to ample orders from throughout the world.

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Natural Art should aftermath abutting to 4,000 boards this year. They accomplish a cruise up the East Coast, with a minimum of 55 boards in tow, every two weeks. The United States is the capital sales area but Natural Art boards are actual hot in France, Barbados, Panama, Puerto Rico and Japan. Dooley has aloof active Richard Cram, from Australia, to represent the company, aperture up beyond territory.

The two Natural Art stores, Caribbean Magic and Playalinda Surf Shop are the alone outlets for the boards here.

In adjustment to access assembly of Price’s projects Natural Art approved absolution added shapers assignment on the blanks and let the adept put the finishing touches on anniversary board. The abstraction austere with anybody involved.

”I booty a lot of pride in what I do,” said Price. ”My arrangement is actual planned out. I’m actual automated in what I do. Believe it or not it’s aloof a lot simpler to do this from alpha to finish.”

”Surfboards are one of the few things larboard that are absolutely hand-crafted,” Dooley said. ”And the Americans are still No. 1 in this industry.”

And Natural Art and Richard Amount are amid the country’s finest.

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