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Atlanta is gearing up for one of the better battles the bedraggled South has anytime seen. No, not that little football bold amid the New England Patriots and the Los Angeles Rams. It’s the bendable alcohol showdown: Coke vs. Pepsi.

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Pepsi is one of Super Bowl 53’s better sponsors, and faster than you can say “bless your heart” the aggregation swarmed Atlanta, the home of Coca-Cola, with over 350 ads on billboards, recycling bins and alike the walls of alternation stations.

The ads are not alone huge, they’re snarky too. One advance appropriate bottomward the artery from The World of Coca-Cola building reads “Pepsi in Atlanta. How Refreshing.” Another displays the byword “Hey Atlanta, Thanks For Hosting. We’ll Bring The Drinks.”

The advance is “a big absorb for us,” said Greg Lyons, arch business administrator for Pepsi Beverages North America. “We are actually aptitude in to accomplish abiding that we are painting Atlanta dejected during the Super Bowl.”

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Despite the dejected wave, Coca-Cola accepted it knows a affair or two about actuality a acceptable Southern hostess affable Pepsi’s attendance in Atlanta.

“As Atlanta’s hometown cooler aggregation for added than 130 years, we’re captivated to advice our burghal acceptable anybody to boondocks for the Big Game, including our accompany from Pepsi,” Coca-Cola told CNN.

The brands accept a continued rivalry

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The bendable alcohol brands accept been rivals for decades, throwing jabs at anniversary added with videos like Pepsi’s dark aftertaste analysis bartering which aboriginal ran in the 1970s. The animosity started to achromatize as PepsiCo focused on its alliance with Frito-Lay, and Coca-Cola relaunched its Diet Coke line.

While both companies accept broadcast their artefact band to accommodate teas, baptize and activity drinks, Coke is still acceptable the cola war.

In the aftermost decade, Coke has apparent a .5% acceleration in its bazaar allotment , while Pepsi’s alone 1.9%, according to Cooler Digest.

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This is how Coke responded

Although Pepsi stepped all over Coke’s turf, Coca-Cola affairs to use its Super Bowl bartering to bless unity.

The company’s “A Coke is a Coke” ad, which will air appropriate afore the National Anthem, drives home the bulletin that bodies abutting calm is beautiful. The Coca-Cola Foundation additionally appear a $1 actor donation to Atlanta’s National Center for Civil and Human Rights, which will acquiesce the building to accommodate chargeless acceptance from January 28 through the end of February.

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Pepsi’s bulletin for admirers on Super Bowl Sunday is a little different. This year, the company’s TV ad affairs to assuredly acknowledgment the question, “Is Pepsi OK?”

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